Use cases
Questions analytics can answer.
Common applications of analytics, each framed by the question it helps answer. These describe what is possible, not past deployments.
| Use case | Key question | Type |
|---|---|---|
| Executive dashboards | How is the organization performing this period? | BI |
| KPI monitoring | Which indicators are off target, and since when? | BI |
| Sales analytics | Where is revenue growing, and what drives it? | Analytics |
| Customer analytics | Which segments behave differently, and why? | Analytics |
| Financial analytics | Where are costs and margins moving? | Analytics |
| Demand forecasting | How much will be needed, and when? | Predictive |
| Operational analytics | Where are the bottlenecks in our processes? | Analytics |
| Workforce analytics | Is capacity matched to workload? | Analytics |
| Risk analytics | Which exposures need attention first? | Predictive |
| Anomaly detection | What just changed that should not have? | AI |
| Predictive maintenance | Which assets are likely to fail soon? | Predictive |
| Market analysis | How is the market shifting around us? | Analytics |
| Performance measurement | Are our programs achieving their objectives? | BI |
Have a data problem worth solving?
Tell us what you are trying to understand or decide. We will reply with an honest view of how analytics could help.